A building’s façade is its focal point; its most arresting feature. For any business, the building forms part of its brand image. It’s the face you put out to the world. And that face must be clean. A clean, grime-free, sparkling façade gives the impression that you are ready for business, that you’re professional to the core. If you care about aesthetics, why would you not care about building a high-quality product or offering the best service to your clients. Keeping the cladding on your building clean will improve its appearance and even lengthen its life. It may need more than a clean – it may need repainting, repairing, or replacing altogether. But keeping your cladding clean is always a good start.